POW Day Success
VIP Welcome
POW participants were greeted at the resort with free swag!
Photo Austin Anderson Jan 17 2017 / Sundance
Parking Perk
Resorts even reserved special spots for cars with 3+ riders
Photo Austin Anderson Jan 17 2017 / Sundance
On the Bus
The Utah Transit Authority (UTA) provides ski bus service to and from Alta, Brighton, Snowbird, and Solitude, Sundance, Powder Mountain, Snowbasin, Nordic Valley with the Park City area also supplying a free transit bus service.
Photo Chris Pearson Jan 21 2016 / LCC Ski Bus
Handing out Tickets
Bus riders to Alta were greeted by Alta's Connie Marshall with POW Day tickets that they could use to get their free POW Day hat and Snocru water bottle.
Photo Chris Pearson Jan 21 2016 / Alta Ski Area
Off the Bus
Bus riders walking the short distance from the bus stop to the resort.
Photo Chris Pearson Jan 21 2016 / Alta Ski Area
Lots of Friends on a POW Day
Families and friends enjoyed talking with POW athletes about protecting our winters, and got some great swag in the process
Photo Chris Segal Jan 17 2017 / Snowbird
The Crew
Booths ran by great crews made the event run smoothly and ensured everyone had a good time...Including the crews!
Photo Jana Rogers Jan 19 2017 / Powder Mountain
Dream Team
POW, Ski Utah, and Snocru all sent members (and swag) to each resort to promote sustainable travel for skiers
Photo Austin Anderson Jan 17 2017 / Sundance
Sticky Swag
Even those who missed out on the raffle still went home with beanies and stickers
Photo Chris Segal Jan 17 2017 / Snowbird
Brush With Greatness
POW athletes came from across the country to contribute to the event, including Olympic Gold Medalist Kaitlyn Farrington. Participants were able to meet and talk with athletes at each of the four resorts.
Photo Austin Anderson Jan 17 2017 / Sundance
Booth Bros
Spirits were high after a day of great conversations, giveaways, and parties
Photo Jana Rogers Jan 17 2017 / Powder Mountain
After Party
Before wrapping up another great POW Day, each location held an after party with free food, drinks, and giveaways
Photo Austin Anderson Jan 17 2017 / Sundance
Tent Vibes
Tent crews handed out beanies and spread the word about POW Day
Photo Tim Roberts Jan 17 2017 / Alta
Tag Team
Protect Our Winters (POW) and four different resorts in Utah, including Snowbird, teamed up to promote carpooling and public transportation for skiers with several other local and national organizations
Photo Chris Segal Jan 17 2017 / Snowbird
Stoke Spot
POW Day tents could be spotted at all four resorts where carpoolers could get their POW Day beanie and enter to win the grand prize raffle
Photo Jana Rogers Jan 17 2017 / Powder Mountain
Stoked for Swag
Carpoolers and bus riders received a free POW Day beanie and were happy to show it off
Photo Tim Roberts Jan 17 2017 / Alta
KA-POW
The POW Day team knocked it out of the park with a great event to raise awareness about the positive effects of carpooling
Photo Chris Segal Jan 17 2017 / Snowbird
UTA or MVP?
Utah Transit Authority operates buses to each of Utah's ski resorts to reduce pollution and congested canyon roads
Photo Tim Roberts Jan 17 2017 / Alta
Free Stuff Anyone?
In addition to great parking, carpoolers received free swag and had the chance to win free skis, goggles, and more
Photo Tim Roberts Jan 17 2017 / Alta
There was reason to celebrate in Utah this past January 13th, 2017. Protect Our Winters (POW) teamed up with Alta, Snowbird, Powder Mountain, Sundance Mountain Resort, Snocru, Ski Utah, Ski Butlers, Discrete and many more to create an actionable day where skiers and riders were challenged to travel to the mountains in an environmentally responsible manner.
"The bigger picture here is for us all to break from our habits and consider traveling to the mountains via ski bus or carpooling with friends."—Chris Steinkamp Executive Director of POW
The second annual #POWDay17 was a huge success with over 1,000 people traveling to Alta, Powder Mountain, Snowbird and Sundance in style—either by carpooling or riding the ski bus. What's the true environmental impact of 1,000 people carpooling/taking the ski bus? It's powerful stuff. Our efforts offset the same as a 2,455 acre forest (roughly the size of Snowbird) absorbing CO2.
We're proud of these numbers but the real message in this day is for ALL of us to continue to travel into the mountains responsibly. We're not saying you need to ride the Ski Bus or carpool every time you head into the mountains, but start somewhere and every bit helps. Did you know that both Snowbird and Solitude celebrate POW Day every day by rewarding those carpool or take the Ski Bus?
• At Snowbird you can earn a half-priced transferrable ski ticket for 10 carpooling trips, plus preferential parking.
• At Solitude you can also earn a half-priced ticket for 10 carpooling trips or coffee or hot chocolate after just 5 carpooling trips.
Not only did these green shredders keep cars out of the canyon they were also treated with some high-quality swag.
New this year, a little friendly competition was created to see which of the four resorts would attract the most carpoolers and ski bus riders. This year we crown Snowbird king, who edged out Sundance Mountain Resort in terms of the most participants. On behalf of POW Day, Snowbird gets to proudly display this trophy at their resort for the next year.
Thanks again to all of those who participated in Utah's Second Annual POW Day. #POWDay17
Partners In Promoting Utah Powder
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