POW Day Success

By Yeti \ January 26 2016

VIP Welcome

POW participants were greeted at the resort with free swag!

Photo Austin Anderson Jan 17 2017 / Sundance

Parking Perk

Resorts even reserved special spots for cars with 3+ riders

Photo Austin Anderson Jan 17 2017 / Sundance

On the Bus

The Utah Transit Authority (UTA) provides ski bus service to and from Alta, Brighton, Snowbird, and Solitude, Sundance, Powder Mountain, Snowbasin, Nordic Valley with the Park City area also supplying a free transit bus service.

Photo Chris Pearson Jan 21 2016 / LCC Ski Bus

Handing out Tickets

Bus riders to Alta were greeted by Alta's Connie Marshall with POW Day tickets that they could use to get their free POW Day hat and Snocru water bottle.

Photo Chris Pearson Jan 21 2016 / Alta Ski Area

Off the Bus

Bus riders walking the short distance from the bus stop to the resort.

Photo Chris Pearson Jan 21 2016 / Alta Ski Area

Lots of Friends on a POW Day

Families and friends enjoyed talking with POW athletes about protecting our winters, and got some great swag in the process

Photo Chris Segal Jan 17 2017 / Snowbird

The Crew

Booths ran by great crews made the event run smoothly and ensured everyone had a good time...Including the crews!

Photo Jana Rogers Jan 19 2017 / Powder Mountain

Dream Team

POW, Ski Utah, and Snocru all sent members (and swag) to each resort to promote sustainable travel for skiers

Photo Austin Anderson Jan 17 2017 / Sundance

Sticky Swag

Even those who missed out on the raffle still went home with beanies and stickers

Photo Chris Segal Jan 17 2017 / Snowbird

Brush With Greatness

POW athletes came from across the country to contribute to the event, including Olympic Gold Medalist Kaitlyn Farrington. Participants were able to meet and talk with athletes at each of the four resorts.

Photo Austin Anderson Jan 17 2017 / Sundance

Booth Bros

Spirits were high after a day of great conversations, giveaways, and parties

Photo Jana Rogers Jan 17 2017 / Powder Mountain

After Party

Before wrapping up another great POW Day, each location held an after party with free food, drinks, and giveaways

Photo Austin Anderson Jan 17 2017 / Sundance

Tent Vibes

Tent crews handed out beanies and spread the word about POW Day

Photo Tim Roberts Jan 17 2017 / Alta

Tag Team

Protect Our Winters (POW) and four different resorts in Utah, including Snowbird, teamed up to promote carpooling and public transportation for skiers with several other local and national organizations

Photo Chris Segal Jan 17 2017 / Snowbird

Stoke Spot

POW Day tents could be spotted at all four resorts where carpoolers could get their POW Day beanie and enter to win the grand prize raffle

Photo Jana Rogers Jan 17 2017 / Powder Mountain

Stoked for Swag

Carpoolers and bus riders received a free POW Day beanie and were happy to show it off

Photo Tim Roberts Jan 17 2017 / Alta

KA-POW

The POW Day team knocked it out of the park with a great event to raise awareness about the positive effects of carpooling

Photo Chris Segal Jan 17 2017 / Snowbird

UTA or MVP?

Utah Transit Authority operates buses to each of Utah's ski resorts to reduce pollution and congested canyon roads

Photo Tim Roberts Jan 17 2017 / Alta

Free Stuff Anyone?

In addition to great parking, carpoolers received free swag and had the chance to win free skis, goggles, and more

Photo Tim Roberts Jan 17 2017 / Alta

There was reason to celebrate in Utah this past January 13th, 2017. Protect Our Winters (POW) teamed up with Alta, Snowbird, Powder Mountain, Sundance Mountain Resort, Snocru, Ski Utah, Ski Butlers, Discrete and many more to create an actionable day where skiers and riders were challenged to travel to the mountains in an environmentally responsible manner.

"The bigger picture here is for us all to break from our habits and consider traveling to the mountains via ski bus or carpooling with friends."—Chris Steinkamp Executive Director of POW

The second annual #POWDay17 was a huge success with over 1,000 people traveling to Alta, Powder Mountain, Snowbird and Sundance in style—either by carpooling or riding the ski bus. What's the true environmental impact of 1,000 people carpooling/taking the ski bus? It's powerful stuff. Our efforts offset the same as a 2,455 acre forest (roughly the size of Snowbird) absorbing CO2.

We're proud of these numbers but the real message in this day is for ALL of us to continue to travel into the mountains responsibly. We're not saying you need to ride the Ski Bus or carpool every time you head into the mountains, but start somewhere and every bit helps. Did you know that both Snowbird and Solitude celebrate POW Day every day by rewarding those carpool or take the Ski Bus?

• At Snowbird you can earn a half-priced transferrable ski ticket for 10 carpooling trips, plus preferential parking.

• At Solitude you can also earn a half-priced ticket for 10 carpooling trips or coffee or hot chocolate after just 5 carpooling trips.

Not only did these green shredders keep cars out of the canyon they were also treated with some high-quality swag.

New this year, a little friendly competition was created to see which of the four resorts would attract the most carpoolers and ski bus riders. This year we crown Snowbird king, who edged out Sundance Mountain Resort in terms of the most participants. On behalf of POW Day, Snowbird gets to proudly display this trophy at their resort for the next year.